Paula Weissman is a full-time faculty member in the Public Communication Division. She has more than 20 years of experience as a research consultant, university instructor, and curriculum developer. Her expertise is in the use of qualitative and quantitative research methods to guide and evaluate public relations and strategic communication efforts. She has worked for a variety of communication agencies and consultancies, serving clients such as the Centers for Disease Control & Prevention (CDC), the National Institutes of Health (NIH), the American Cancer Society, Aetna, the Ralph Lauren Philanthropy Cancer Center, and Mt. Sinai Hospital on programs to improve health-related knowledge, behaviors, and outcomes. She is currently working with the Research and Evaluation team at Ripple Effect to develop program evaluation training for the National Institute of Allergy and Infectious Diseases (NIAID). Her current academic research focuses on how digital technologies are changing public relations and strategic communication education and practice. She served in the role of Program Director for AU’s Online MA in Strategic Communication from to 2016-2020, overseeing the development of concentrations in advocacy and social impact communication and digital communication strategies and analytics. In previous roles, she helped launch the M.P.S. program in Integrated Marketing Communications at Georgetown University’s School of Continuing Studies and served for several years as an administrator and faculty member for Johns Hopkins University’s M.A. in Communication program. She teaches courses in research methods, communication theory, and health communication.