To address the opportunity and challenge of civic engagement in the networked media age, in 2019, the Center for Media & Social Impact (CMSI) launched the Comedy ThinkTank initiative to create a process of cross-sector collaboration between comedians and social justice organizations, building a path to more frequent interactions and engagements.
Comedy ThinkTank is a unique, customized cultural communication strategy that curates a room of professional comedy writers and performers to collaboratively co-create with social justice groups to create original comedy – sketches, program ideas, campaigns. The newly created comedy is ready to produce by social justice organizations – either in-house, or for the entertainment marketplace.