Series Overview
As the world undergoes profound transformation in the 2020 pandemic, documentary impact producers are adapting and adjusting. The digital environment for grassroots community building and social change efforts is hardly new, and yet, the global shutdown provides both constraints and opportunities for learning – particularly given the legacy of physical screening and community events that often anchor strategies for documentaries as activism. This series invites top-level digital and social media strategic communication professionals to share their best knowledge, tips, and tools of their trades and networks with impact producers – the professionals who work with and alongside documentary storytelling to engage publics and stakeholders for social justice and lasting change. This webinar series focuses on virtual spaces, digital and social media strategy and tactics, designed to share expertise from various sectors of strategic communication (movement building, corporate communications and branding) with the documentary community.
Replay Sessions Here
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Monday, September 28th: Building a Movement with Powerful Media Relations with Chelsea Fuller
Chelsea Fuller is the Deputy Director of Communications, Blackbird Communications and the Movement for Black Lives, with a strategic focus in media relations and all facets of strategic communication. -
Monday, October 5th: Maximizing the Effectiveness of Digital Events: Bring Power to Community and Corporates with Aryah Lester
Aryah Lester is the Deputy Director of the Transgender Strategy Center where she elevates and amplifies transgender voices and leadership while centering goals on economic and racial justice, authentic inclusion, and equity in health and well-being. -
Monday, October 12th: The Essentials of Web & Social Media Analytics to Fuel Digital Strategy with Jason Mollica
Jason Mollica is a professor at the School of Communication at American University with a communication agency background in digital strategic communications; he teaches about social media analytics and related topics. -
Monday, October 19th: Digital Content Creation & Distribution Strategy…(It’s OK to be Funny!) with Ana Breton
Ana Breton is a former Digital Producer at the hit comedic public affairs TV program, Full Frontal with Samantha Bee, where she worked in digital and social media strategy. She is currently with The Drew Barrymore Show. -
Monday, October 26th: Using Narrative Power as a Lever of Change with Shanelle Matthews
Shanelle Matthews is the Lead Comms Consultant for Movement for Black Lives as well as the Founder of the Radical Communicators Network and an Adjunct Professor at The New School. -
Monday, November 9th: Trends in Short-form Storytelling – How to Maximize Impact via Instagram, Snapchat and Tik Tok
Jack Harries & Alice Aedy are the Founders of Earthrise, a social media campaign to raise awareness about climate change. They have built and managed thriving communities on Instagram and other social channels. -
Monday, November 16th: Let Them Speak: How to Use a Multi-channel Approach via Podcast, Events and Digital to Drive Audience Engagement
Chevon Drew is a Senior Digital Strategist at Race Forward where she focuses on diversity and authenticity when building social content strategy. -
Monday, November 23rd: Rapid Response Communication & Mobilization in Reaction to the Instability of Social Justice Today
Devorne Hormeku is Senior Social Media and Content Manager at Color of Change, the largest online racial justice organization in the United States.
