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WATCHING OUT FOR DEMOCRACY

HOW ENTERTAINMENT TV PORTRAYS CIVIC LEADERSHIP
AND CIVIC ENGAGEMENT IN THE UNITED STATES

Read The Report Download the Report

June 2022

BY CATY BORUM, PAULA WEISSMAN, DAVID CONRAD-PÉREZ
CENTER FOR MEDIA & SOCIAL IMPACT

On-screen characters in top-rated entertainment TV programs are much more likely to be seen talking about civic and social issues than taking action.

The study universe consisted of 1,219 episodes from the 141 top-rated shows that were partially or entirely set in the United States or in a fictional world that reflected or parodied some aspects of 'real life' in the U.S

Table of Contents

  • Introduction
  • About the Study
  • Executive Summary
  • Spotlight Episodes
  • Complete Findings
  • Conclusion and Opportunities
  • Appendix A
  • Appendix B

Overview

Watching Out for Democracy is an independent research project of the Center for Media & Social Impact (CMSI), under the Civic Leadership Stories Project . Under the direction of Principal Investigator Caty Borum and Lead Researcher Paula Weissman, the CMSI research team for this study included David Conrad-Pérez, Aras Coskuntuncel, Kimberly Reason, L Cedeño Miller, and Allegra Udell. CMSI’s Varsha Ramani served as operations director and publication manager. Olivia Klaus created the report design. The study was shaped and facilitated in collaboration with Will Jenkins, Charmion Kinder, and Jesse Moore of CMSI’s Civic Leadership Stories Project; members of the MTV Entertainment Studios Social Impact team, including Brianna Cayo Cotter, Erika Soto Lamb, and Vaughan Bagley; and leaders from the nonprofit, nonpartisan organization When We All Vote, including Stephanie Young and Jessica Blair

About The Center for Media & Social Impact (CMSI)

The Center for Media & Social Impact (CMSI), based at American University’s School of Communication in Washington, D.C., is a creative innovation lab and research center that creates, studies, and showcases media for equity, social change, and social justice. Focusing on independent, documentary, and entertainment media, the Center bridges boundaries between scholars, producers and communication practitioners across media  industries, social justice, public policy, and public engagement. The Center produces resources for the field and academic research; creates original  media; convenes conferences and events; and works collaboratively to understand and design media that matter. www.cmsimpact.org

About The Civic Leadership Stories Project

The Civic Leadership Stories Project, an initiative of the Center for Media & Social Impact, supports scriptwriters, showrunners, producers, talent,  and other creatives telling storylines about people who are shaking up how things are done in places of power. These storylines (which are not just in “political” shows) can inspire audiences to get involved with voting, advocacy, and public service. The Project offers script consulting, story and  character libraries, workshops, and more. www.civicleadershipstories.com

About MTV Entertainment Group

MTV Entertainment Group is a preeminent global media company, connecting with its audiences  through nine iconic brands including MTV, Comedy Central, VH1, CMT, Pop, Logo, Smithsonian, Paramount Network and TV Land. Additionally, MTV Entertainment Studios produces award-winning series, movies and documentary films. MTVE also uses its reach for social impact,  spearheading broad change driven coalitions through mental health and civic engagement campaigns.

About When We all Vote

When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals,  institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. We empower our supporters and volunteers to take action through voting, advocating for their rights, and holding their elected officials accountable. In 2020, When We All Vote ran a robust, multifaceted campaign and reached more than 100 million people to educate them about the voting process and get them registered and ready to vote. The initiative also led in voter education, registration, and volunteer engagement and as a result, 512,000 people started or completed the voter registration process, and nearly 500 media, corporate, and nonprofit partners joined its efforts. Michelle Obama is joined by fellow Co-Chairs Stephen Curry, Becky G, Selena Gomez, Tom Hanks, H.E.R., Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington and Rita Wilson. www.whenweallvote.org
Read The Report
Watching out for Democracy

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Introduction

Table of Contents

  • Introduction
  • About the Study
  • Executive Summary
  • Spotlight Episodes
  • Complete Findings
  • Conclusion and Opportunities
  • Appendix A
  • Appendix B
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