- Always Up-to-Date Guide to Social Media Image Sizes— Sprout Social’s always-up-to-date spreadsheet listing correct image sizes for all social media platforms
- Audiogram—an online design platform that creates graphics for podcasts and video representations of audio recordings for social media promotion
- Brands that break down complex information in easy-to- understand, short-form videos:
- Brands that have mastered the clear, shareable infographic
- Brandwatch—A consumer intelligence platform that provides market research, crisis management, social media listening, consumer trend analysis, and competitor analysis, among other services
- Building Narrative Power—A series of papers and presentations from Color of Change and Rashad Robinson focused on strategy, infrastructure and content for culture change and narrative change strategies
- Canva—a graphic design platform used to create social media graphics, presentations, posters, documents, videos and other visual content. Includes templates for various social media posts and requires no graphic design experience to use
- Cision—PR and communications software and services that include media monitoring, social influencer databases, and media coverage analytics, among other resources.
- Crowdcast—A live video platform with no required downloads, a single URL for meetings, interactive Q and A, a chat feature, and polls
- Ella Baker’s Catalytic Leadership: by Patricia Parker—A Primer on Community Engagement and Communication for Social Justice, by Patricia Parker. A book about the legacy of influential African American civil rights and human rights activist Ella Baker.
- Falcon—A social media management and content creation platform
- Google Sheets—a free online spreadsheet tool that can be used to track performance of social media posts and generally organize content streams
- HeadlinerApp—an online tool for creating videos to promote podcasts
- Hootsuite—A social media management platform that allows you to schedule posts, manage multiple platforms at once, plan upcoming campaigns, view analytics, and more
- Keyhole—A platform that provides social listening, influencer tracking, and social media analytics products to help marketers improve their social media strategy
- Meltwater—PR and communications software and services that include media monitoring, media databases, newsletters and website feeds, social media monitoring, social media engagement, social influencer management, newswire distribution, and more
- Muckrack—PR and communications software and services that includes media databases, media monitoring, personalized pitching assistance, earned media reporting, and other tools
- Podcast Equipment:
- Backdrops—cloths to be hung behind you during a video stream or recording which can serve as a greenscreen or a replacement for the image of your room
- Laptop risers—a tool for elevating your laptop to eye level for optimal video recording
- Professional microphones—USB microphones that plug into your laptop and provide sound superior to your laptop’s built-in microphone
- Race Forward’s podcast Momentum’s episode “Starting Your Podcast and Building Community Featuring Blk Pod Collective!” about starting a podcast
- Simplecast—A paid podcast hosting and analytics platform with one-click publishing to platforms like Spotify and Apple Podcasts
- Sli.do—An app for conducting digital polls and Q and A sessions in meetings
- SocialMention—A social media monitoring and search tool that aggregates user generated content from across the internet into a single stream of information, helps develop influencer marketing strategies, and allows you to perform sentiment analysis across social media
- Streamyard—A live-streaming studio that runs the browser (no download needed) and has features for interviewing guests, screen sharing, and more
- Test Internet Speed—an online tool for testing your internet speed in Mbps
- Tools for recording online
- Value, Problem, Solution, Action (VPSA) message—building tool, a cognitive methodology tool from the Opportunity Agenda, designed to help open the mind of the listener/ viewer/reader first with the value (that’s hard to say no to), then the problem, then the solution.
- WeTransfer—An internet-based computer file transfer service that allows you to easily send large files, like podcast audio recordings
About the Center for Media & Social Impact
The Center for Media & Social Impact (CMSI), based at American University’s School of Communication, is a creative innovation lab and research center that creates, studies, and showcases media for equity, social change, and social justice. Focusing on independent, documentary, and entertainment media, they produce resources for the field and academic research; create original media; convene conferences and events; and work collaboratively to understand and design media that matter.
About Together Films
Together Films is a Marketing, Distribution & Data agency serving film clients worldwide. They offer strategic consultancy and campaign delivery in addition to developing bespoke technical solutions for the film industry. Based on their custom Impact Distribution Strategy methodology, they devise concepts to ensure that your work is seen by the right audience at the right time. Their clients include Filmmakers, Film Festivals, Sales Agents, Distributors, Brands and NGOs—all seeking support on distribution and marketing efforts. www.togetherfilms.org