The Center for Media & Social Impact (CMSI), based at American University’s School of Communication, is a creative innovation lab and research center that creates, studies, and showcases media for equity, social change, and social justice. Focusing on independent, documentary, and entertainment media, they produce resources for the field and academic research; create original media; convene conferences and events; and work collaboratively to understand and design media that matter.
About Together Films
Together Films is a Marketing, Distribution & Data agency serving film clients worldwide. They offer strategic consultancy and campaign delivery in addition to developing bespoke technical solutions for the film industry. Based on their custom Impact Distribution Strategy methodology, they devise concepts to ensure that your work is seen by the right audience at the right time. Their clients include Filmmakers, Film Festivals, Sales Agents, Distributors, Brands and NGOs—all seeking support on distribution and marketing efforts. www.togetherfilms.org
The Digital Power initiative was generously supported by the Perspective Fund.
Brandwatch—A consumer intelligence platform that provides market research, crisis management, social media listening, consumer trend analysis, and competitor analysis, among other services
Building Narrative Power—A series of papers and presentations from Color of Change and Rashad Robinson focused on strategy, infrastructure and content for culture change and narrative change strategies
Canva—a graphic design platform used to create social media graphics, presentations, posters, documents, videos and other visual content. Includes templates for various social media posts and requires no graphic design experience to use
Cision—PR and communications software and services that include media monitoring, social influencer databases, and media coverage analytics, among other resources.
Crowdcast—A live video platform with no required downloads, a single URL for meetings, interactive Q and A, a chat feature, and polls
Falcon—A social media management and content creation platform
Google Sheets—a free online spreadsheet tool that can be used to track performance of social media posts and generally organize content streams
HeadlinerApp—an online tool for creating videos to promote podcasts
Hootsuite—A social media management platform that allows you to schedule posts, manage multiple platforms at once, plan upcoming campaigns, view analytics, and more
Keyhole—A platform that provides social listening, influencer tracking, and social media analytics products to help marketers improve their social media strategy
Meltwater—PR and communications software and services that include media monitoring, media databases, newsletters and website feeds, social media monitoring, social media engagement, social influencer management, newswire distribution, and more
Muckrack—PR and communications software and services that includes media databases, media monitoring, personalized pitching assistance, earned media reporting, and other tools
Backdrops—cloths to be hung behind you during a video stream or recording which can serve as a greenscreen or a replacement for the image of your room
Laptop risers—a tool for elevating your laptop to eye level for optimal video recording
Professional microphones—USB microphones that plug into your laptop and provide sound superior to your laptop’s built-in microphone
Simplecast—A paid podcast hosting and analytics platform with one-click publishing to platforms like Spotify and Apple Podcasts
Sli.do—An app for conducting digital polls and Q and A sessions in meetings
SocialMention—A social media monitoring and search tool that aggregates user generated content from across the internet into a single stream of information, helps develop influencer marketing strategies, and allows you to perform sentiment analysis across social media
Streamyard—A live-streaming studio that runs the browser (no download needed) and has features for interviewing guests, screen sharing, and more
Cleanfeed—A collaboration tool for live audio and recording that operates from your web browser
Skype—A platform for online video chat, voice calls, and instant messaging services,
Squadcast—A paid platform for remote recording and editing podcasts and videos
Value, Problem, Solution, Action (VPSA) message—building tool, a cognitive methodology tool from the Opportunity Agenda, designed to help open the mind of the listener/ viewer/reader first with the value (that’s hard to say no to), then the problem, then the solution.
WeTransfer—An internet-based computer file transfer service that allows you to easily send large files, like podcast audio recordings